Does the search engine term drill you? Don’t be afraid I tell you how to deal with SEO, and that is to set clear goals first, and then measure your progress at each step.
In this article, we will talk about why setting SEO goals is important. We’ll look at how you should define your success, decide what you want to measure, and what tools can help you in that regard.
When you set SEO goals, you can measure your SEO results, track them, and report them. You will know which efforts are successful. Who else and then you can adjust to make things better. Let’s start by identifying your SEO goals.
What are you trying to get online visitors? How can you define your success?
Imagine that you have a small farm. You want to sell fruits and vegetables to as many new customers as possible. And you want to build relationships with existing customers through good content – and hopefully they’ll eventually come back to your website to buy more fruits and vegetables.
You’ve just identified three of your business goals.
Converting website visitors to paying users.
Engaging people to interact with the content on your site.
Acquiring new customers.
Setting your SEO goals gives you an insight that helps you better understand what is performing on your site and what is not. So how do you know if your arrow is hit? If you look back, you will find that some measurements are more important than others.
For example, being ranked number 1 in the search engine ranking is certainly interesting, but it is not guaranteed to succeed.
Why this is the case:
We say that when someone searches for “vegetable gardens”, your farm’s web site ranks first on the results page and you are getting a lot of visitors to your site – but you Sales of goods are not increasing.
Probably because people who are looking for “vegetable gardens” want to have a garden, not your own fruits and vegetables.
Don’t waste effort on keywords that aren’t related to your work.
So, if being number one is not your goal then what is the purpose? Let’s try some other ways that you can measure your success. Remember the goals you set above?
Now you see these ways.
You can track conversions by tracking the number of visitors who visit your website and purchase fruit and vegetables. Or make a change by tracking a small action that leads to a sale, such as signing up for an email newsletter with your visitors.
You can measure what you get from your website and the number of times your business is shown in search results – and you can measure how often people visit your site. Click and what are their impressions
And, you can measure whether or not your visitors engage with your content by figuring out what content your visitors read and how they interact with that content. How many visitors become fans of you on social media networks?
And how do you track these things?
Let me tell you
Webmaster tools provided by Analytics Tools and Search Engines provide you with this information and often provide this information for free. Most major search engines like Bang, Google or Yandex offer similar tools. These search engines are essentially a set of reports and services that help you track and monitor your website’s appearance in search engine results pages.
Tools like these tell you which keywords (keywords) bring up your site in search results and which web pages link to search engines, and how many visitors go to your site. Click on the links for this is valuable information if you aim to attract users searching using certain keywords.